Dutch brewing giant Heineken has made a six figure promotional deal with Eon Prods. and Sony Pictures Entertainment for the new James Bond Movie, Casino Royale.
Ian Fleming’s original Casino Royale is one of the few stories in which 007 drinks beer.
Could this mean we won’t be seeing Bond drinking his usual Vodka martini, shaken, not stirred?

The phrase first appears in the novel Diamonds Are Forever in 1956 and was first said on film in the 1962 movie Dr. No.
Ian Fleming’s first 007 novel, Casino Royale, was published in 1953. Long before James Bond was ordering the popular Vodka martini.

Bond a beer man: Heineken signs promo deal with ‘Casino’

LONDON — Amsterdam-based brewing giant Heineken is forging ahead with a ground-breaking six-figure promotional partnership with Eon Prods. and Sony Pictures Entertainment for the upcoming Bond outing “Casino Royale.” The original work is one of the few 007 adventures written by creator Ian Fleming in which the spy drinks beer. Heineken International’s promotional campaign for the 21st Bond picture will include a television commercial featuring Bond girl Eva Green that was directed by Oscar-winner Stephen Gaghan. The ad was shot on the movie’s Czech Republic set earlier this year. It marks the first time a commercial product has been allowed access to the actual Bond set to shoot an ad, Heineken said. (Stuart Kemp)

www.hollywoodreporter.com

Incase you’ve missed it here is the trailer for Casino Royale.

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